The Redesign increased the number of users who created an account upon visiting the website from 30% to 70%.
New Users
20% increase in new users added on the software after management account was created.
User Retention
Of all the users on the database, 60% of them were retained after 2 months of usage.
Who are the Users?
Delightree caters to franchise owners/managers overseeing operations, head office/administrators managing multiple locations, and frontline staff accessing schedules and tasks. Additionally, external vendors or service providers may interact with the platform for maintenance tasks.
User Needs
Opening a new franchise is $$$ expensive because:
Training new employees
Maintaining consistency in Services
Management of all franchises and employees
The Product
Cut On-Boarding time in Half
Training modules
From operations guides, daily & weekly schedules, training to company policies, all your company knowledge & secret sauce in 1 place.
Tracking employee progress
Ensure new location owners, managers & new hires are upto speed – from policies to the secret sauce that makes you unique!
Manage Franchises
Create an account, add all the franchise locations, manager and employees to track consistency and use group features.- Least Used
Looks perfect, so whats the issue?
User retention: Single training modules added and accessed. The USP of creating Management accounts are least used.